Turning Customers into Brand Ambassadors

I would like to thank those who attended the session M01: Turning Customers into Brand Ambassadors at the Eastern Winery Exposition. I wish we had time for questions and answers. There are many additional things, than those mentioned, that wineries can do to cultivate brand ambassadors. My wife, Kathy, and I are presenting a much […]

Eastern Winery Exposition’s Trade Show

2013 Eastern Winery Exposition Trade Show

On Thursday, the day after Terry’s presentation at the Eastern Winery Exposition, in Lancaster Pennsylvania, we attended the trade show. The exhibit was designed with winemakers, winery owners, viticulturists and tasting room managers in mind.

Winemakers may be interested in the variety of oak barrels available. Or at […]

Recap of Day 1 at the Eastern Winery Exposition

This is the second year for the Eastern Winery Exposition and the first year I attended. According to Richard Leahy, Conference Manager, in just two years the conference has grown to become the second largest wine and trade show conference in the country. On Tuesday evening, a wine reception was held. Many of the winemakers […]

Avoiding Oxidation

I attended a session at the Eastern Winery Exposition titled Avoiding Oxidation in Small Wineries. Tom Payette was the presenter and used PowerPoint slides during the presentation. He mentioned several variables that influence oxygen reacting with the wine. Some variables can be controlled while other can not. Tom was especially wary of the use of […]