Turning Customers into Brand Ambassadors

I would like to thank those who attended the session M01: Turning Customers into Brand Ambassadors at the Eastern Winery Exposition. I wish we had time for questions and answers. There are many additional things, than those mentioned, that wineries can do to cultivate brand ambassadors. My wife, Kathy, and I are presenting a much longer session on Cultivating Brand Ambassadors at the International Wine Tourism Conference next week in Zagreb, Croatia. The session will include some very specific things that can be done that make the winery experience exceptional. You may be interested in an interview with IWINETC that discusses the difference between customers and brand ambassadors, the amount of work it takes to cultivate brand ambassadors and how you know when you have created brand ambassadors. Check the link to the interview.

The Eastern Winery Exposition is making our PowerPoint presentations available to attendees. I’ll post a link when it is posted on their site. Likewise, near the end of March, I’ll post a link to my presentation in Zagreb.


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